Lines of work · 04
They hear your pitch from someone elseSales training
Your team trained on the questions that cost deals, the way debaters prepare.
Every question that costs you deals, pulled out of your own recorded calls and written up with the answer that works. Then the team argues both sides of its hardest objections, the way a debate team preps a motion, until everyone has an answer a buyer could repeat to their boss.
How it runs
- 01
Your calls
30 to 50 recorded calls, or a seat on two live ones if nobody records the room.
- 02
The questions ranked
The ones that keep coming back, ranked by how often they come up and what they cost.
- 03
The playbook
Each written up twice: the answer that lost the call, quoted with a timestamp, and the answer that works.
- 04
Live sessions
The team argues both sides of the hard questions out loud, and each answer is pulled apart while it is fresh.
- 05
The room
Public speaking coaching for the people who have to present.
What you get
- Every recurring question, ranked by how often it comes up and what it costs
- The answer that loses it, quoted from your own calls with a timestamp, and the answer that works
- A note on each answer: where it conceded, where the cost got skipped, where the ask came early
- A note on the speaking: pace, filler, and what to do with the silence after a hard question
Where the method comes from
The pitch and training work comes from competitive debating. Our founder's team won the 2026 Australs Open, the Australasian Intervarsity Debating Championships.
Where the answers come from
- 14:22
ProspectWe've got a guy who sort of does this for us already.
QuestionPlaybook 02
- 14:31
RepTotally, and we can definitely work alongside that.
Weak answerAgreed with, never explored
- 22:05
ProspectWhat does something like this usually cost?
QuestionPlaybook 01
- 22:09
RepIt depends on scope, but roughly…
Weak answerPrice before the cost is named
- 29:48
RepI'll put a proposal together and send it through.
LostNo next step booked
Start smaller if you would rather: five calls, or a seat on two live ones, and the three questions costing you the most come back written up. The fee comes off the playbook in full.
Questions
- Do we have to record our calls?
- No. Sales training is written from 30 to 50 recorded calls where they exist, and where nobody records the room, from a seat on two live ones. If you would rather start smaller, five calls or a seat on two live ones is enough to write up the three questions costing you the most.
The other lines of work
- 01 · They ask an AILead generationInbound and outbound: what AI tells your customers, and the accounts you reach first.
- 02 · They wait on a replyFunnel optimisationThe follow-up that leaks: the enquiry that waits, and the lead nobody chases.
- 03 · They hear your pitch from someone elseMeeting materials and pitchesA pitch that still works when someone else is telling it.
What happens next
Talk to us about training your team
Thirty minutes with our team